Everyone know that Alex Ferguson had sold experienced players Paul Ince, Mark Hughes and Andrei Kanchelskis before the start of the season, and not made any major signings. Instead, he had drafted in young players like Nicky Butt, David Beckham, Paul Scholes and the Neville brothers, Gary and Phil.
Reporter:
"Martin, Martin, tell usâwhat is Cityâs strategy for next season? Is it about following Manchester Unitedâs approach of relying on young players?"
Martin OâNeill:
"Look, Iâve got great respect for what United have done with their young ladsâreally, I do. But letâs be honestâUnited didnât make any major signings that summer. They sold senior players and went all-in on their academy. Thatâs their route, and fair play to them, it worked. But thatâs not what weâre doing."
Reporter:
"Is that shift in strategy because the club demolished the youth academy? Sixteen players brought in at onceâis that an admission that City regrets shutting down its youth development setup?"
OâNeill
(raising his eyebrows)
:
"Who said we demolished anything? We restructured it. Letâs be clear on that.Thereâs been a lot of speculation flying around, but Manchester City will still be competing in youth competitions next seasonâjust under a different structure and setup. The club made a decision to adapt, not abandon. What youâre seeing now is investment in talent, both local and international, to complement that restructuring. And I stand by that approach."
He glanced at his watch, gave a small nod, and concluded:
"Alright, thank you for your time, everyone. Iâve got a session to get to."
With preseason wrapped up, the squad entered a focused period of closed-door training in preparation for the opening match of the season.
The next day, Richard Summons OâNeill to set targets and bonus structure.
The sun filtered through the blinds of the CEO floor as Richard, the clubâs chairman, leaned back in his leather chair. Across from him sat Martin OâNeill, still in his training gear, a bottle of water in hand and a clipboard resting beside him.
"Last season, we proved people wrong," Richard saidâthen paused. "No.
You
proved people wrong."
It wasnât just a compliment. It was a fact. Richard let his words hang in the air, his voice steady, his expression unreadable.
City had been written off during the first half of the previous season due to inconsistent performances. But from March to May, their winning streak had been remarkableâtransformative, even.
"Automatic promotion. Thatâs the goal. Thatâs the standard, Martin," Richard continued. "And we donât just stop there. The League Cup. The FA Cup. Every match we play, we compete."
OâNeill didnât flinch. He waited for Richard to finish.
"Domestic cupsâeither the FA Cup or League CupâI want at least a quarter-final run in one of them. Ideally, a final appearance. These are key for the board, and frankly, the fans need something to believe in for next season. Something that says we belong in the top flight."
Richard slid a folder across the desk. "If we qualify, great. Thatâs our stretch target. The further we go, the bigger the bonuses next seasonâfor players and staff. Please take a look. Bonuses are tied directly to performance. For promotion, you and your staff get a 20% performance bonus. Reach a cup quarter-finalâ15%. Win a domestic cup? Thatâs another 7.5% on top."
"And the players?" OâNeill asked.
"Thereâs a similar schemeâtiered bonuses. Itâs all in the folder. Iâve kept it clean and performance-based. You get us the results, everyone benefits."
OâNeill opened the folder, skimmed through the contents, then gave a small nod of approval before closing it.
"If we donât achieve these targets," Richard said quietly, "weâll have to reassess a lot of thingsâyou know what I mean, right?"
OâNeill paused slightly, then replied, "Understood."
The two men shook handsâfirm, formal, and filled with unspoken urgency. The season was no longer a conceptâit was here, and expectations were set.
"Thatâs everything. You can go now," Richard said.
This wasnât about hoping for a strong season. This was about demanding one.
After concluding his meeting with OâNeill, Richard wrapped up his day with one final engagementâan all-hands gathering of Manchester Cityâs upper management, staff, and club employees.
It was the clubâs annual grand meeting, traditionally held before the start of each new season.
This yearâs agenda carried particular weight.
Richard stood at the front of the auditorium, flanked by key figures from the board: Miss Heyssen, the newly appointed CEO; Marina Granovskaia, unveiled as the new Director of Football; and the clubâs legal team, Frank Shepherd and Gordon Barry.
Among the key announcements was the official introduction of the Director of Football positionâa role designed to strengthen the clubâs long-term footballing strategy and align all sporting departments under a unified vision.
In addition, the meeting marked the launch of the new High Performance Division, a cross-functional unit responsible for overseeing sports science, data analytics, player conditioning, and injury prevention.
Two newly formed departmentsâPhysiotherapy and Recoveryâwere formally introduced, with their respective leads presenting fresh methodologies and expectations under the revamped structure.
"This isnât just about preparing for the season," Richard said. "Itâs about raising the bar across every level of this club."
Applause followed. While there was still some skepticism among the staff about these unfamiliar roles and changes, the message was clear: Richard was prepared. Manchester City was evolvingâand every person in that room had a part to play in its future.
Same time â Manchester City Training Ground, Locker Room
While Richard addressed the boardroom, a different kind of atmosphere lingered in the playersâ locker room.
The squad was already murmuring about the new season. Some lounged in their kits, others leaned against lockers or sat with boots half-tied. The usual banter was subdued, replaced by quiet nods and the occasional raised eyebrow.
Before training began, OâNeill had already assembled his squad for a short, first full-team briefing ahead of the upcoming season.
He took his time, letting the weight of the moment settle. His eyes moved across the room, taking in each playerâthe veterans, the rising stars, the fresh signings.
Then, finally, he spoke.
His message:
"We fought our way up. We played our football. We showed we belong."
âToo inexperienced. Too old. Not enough depth.â
Thatâs what the media said about Manchester City last seasonâespecially before the Christmas break. Yet after Christmas, they had defied every expectation.
"This season? We do more than belong." He paused for a moment, then sharpened his tone.
"We win this league. No playoffs. No drama. We go up as champions."
A murmur rippled through the squad.
Some players nodded, confidence already rooted in them. Others sat up straighter, absorbing the message. The new signingsâespeciallyâwere listening closely. They were ready.
Even Shevchenko, who had just arrived that morning for his first training session, nodded in understanding. His English wasnât perfect, but he recognized the words
"win the league"
and
"go up as champions."
That was enough.
No one was surprised. They expected this.
Confidence remained highâundented by pressure. They had just swept the pre-season without conceding a single goal. In their minds, they werenât just contenders. They were a team built to win it outright.
"Automatic promotion. Thatâs the goal. Thatâs the standard," OâNeill declared.
Everyone thought the briefing was overâbut then OâNeill took a step forward, his voice unwavering.
"And we donât just stop there."
His gaze shifted to the experienced trio: Ronaldo, Cafu, and Roberto Carlos.
"The League Cup. The FA Cup. Every match we play, we compete this time."
For that to happen, OâNeill knew it wasnât just about the playersâit was about the entire support system behind them. He turned slightly and motioned to the two men standing by the side of the room.
"I want you all to meet two people youâll be seeing a lot of this season."
He stepped aside.
"First, Dave Fevre. Heâs our new Head of Physiotherapy. Many of you may not know him yet, but let me be clearâheâs no novice. Heâs worked extensively with Wigan Rugby in the Premier League setup. So donât underestimate what he brings to the table."
He turned to the man standing next to Fevre.
"And next to himâDr. Andreas Schlumberger, our new Head of Recovery. Heâll be working closely with Dave and the coaching staff to optimize everything from matchday recovery protocols to individual injury prevention."
A few players gave polite nods; the veterans already recognized the name.
OâNeill continued.
"I also want to formally introduce the rest of the team behind the team."
One by one, he named themâhis assistant manager, coaches, and even support staff. Jimmy Rouseâthe kit managerâwas introduced as well.
"Make sure you know him well. Youâll be seeing him more than your own families over the next ten months."
The next step was to establish the new hierarchy.
After the previous captainâs move to Tottenham, OâNeill had taken time to carefully consider the right person to lead City into the new season. He turned to the whiteboard, where the full squad list was already written out. He picked up a marker and underlined three words at the top:
Captain. Vice-Captain.
Then, he turned back to the squad.
"You earn your place in this team. Nothing is given. But these are the players who will set the standardâthe ones who lead by example, who drive us forward."
He pointed to the board.
Captain: Cafu
Vocal. Respected. Tough. He inspired his teammates not just through words, but through actions. When the team was trailing, he never waveredâconstantly charging up and down the right flank. He wasnât just a solid right-backâhe was a tone-setter in every match.
"Cafu is our captain," OâNeill said firmly. "Heâs the voice on the pitch. Listen to him. When things get tough, heâs the one whoâll keep us together."
Vice-Captain: Roberto Carlos.
Just like Cafu, Roberto would anchor the left flank. Relentless. Consistent. A player OâNeill trusted completely.
"Roberto is our vice-captain," OâNeill continued. "Not just because of his experience, but because he leads by example. He drives the team forward every single game."
"Any questions?"
"..."
"Good. Nowâ"
Next is the most important.
The starting lineup.
OâNeill tapped the marker against the board. "Let me remind you first," he began, his tone firm.
"The starting lineup is more than just names on a sheet. Itâs about who earns their place, who shows up when it matters, and who sets the example every single day. So, donât think that just because your nameâs on this list, it means youâre guaranteed to stay there until the end of the season. You earn your spot every day. Understand?"
"Yes, coach!" the players responded in unison with determination.
"Good," OâNeill replied, underlining the next few words with precision.
"Goalkeeper: Jens Lehmann." He glanced up, making eye contact with the German keeper, whose eyes widened in surprise.
To be honest, OâNeill had initially favored Richard Wright, as he had personally requested him from Richard. But after watching the pre-season and every training sessions, he changed his mind.
This was the first time in his entire coaching career that he had seen such a
killjoy
âa truly unapproachable and withdrawn person, even during training sessions.
While the other players often gathered, joked around, and chatted, Lehmann could always be found under the goalposts, getting back up again and again, no matter how many times he fell.
For him, who valued discipline and consistency above all, this was the first time he had encountered someone so difficult to read, yet whose dedication was written all over his actions. For now, Lehmann had earned his trust. Letâs see how the season unfolds.
After that, he announced the full starting lineup:
Goalkeeper: Jens Lehmann
Right Back: Cafu
Center Back: Marco Materazzi
Center Back: William Gallas
Left Back: Roberto Carlos
Right Midfielder: Gianluca Zambrotta
Central Midfielder: Mark van Bommel
Central Midfielder: Neil Lennon
Left Midfielder: Jackie McNamara
Centre Forward: Ronaldo
Centre Forward: Henrik Larsson