Chapter 653: Chapter 653: Yes, Itās Rong Yan
In the meeting room of the chocolate brand, Rong Weiwei and Kimi, responsible for the advertisement, were ready to pop the champagne and celebrate the success of this marketing campaign.
But in the blink of an eye, the situation online had changed.
The promotion department staff kept refreshing the online information and turned around with a changed expression, saying, āNot good, Kimi, Miss Rong!ā
āWhatās the matter?ā Rong Weiwei was in such a good mood that even her voice sounded exceptionally gentle.
The staff from the promotion department, pale as a sheet, said, āJS has announced their new chocolate lineās spokesperson for the season, and theyāve also released the advertising campaign at the same time.ā
Kimiās reaction was much greater than Rong Weiweiās; she stood up from her seat, her brows deeply furrowed, āHow could JS announce their new seasonās chocolate line spokesperson at this time? Donāt they usually switch their spokespeople in August?ā
She paced back and forth with irritation, her brows twisted, āHow come I didnāt catch wind of this earlier?ā
This was certainly not good news for their chocolate brand, and for her, it was a grave professional blunder!
To produce an advertisement for a brand requires a significant investment of resources. The timing of the advertisementās release becomes critical. A misstep, and clashing with a hotter and similar brand could render all previous investments futile and fail to achieve the desired promotional effect.
JS is an international, top-tier brand.
Their chocolates are considered among the most popular in the country, but clearly, they are not in the same league as JS.
Having their chocolate brand collide head-on with a chocolate line from JS was an undeniable mishap that she, as the person in charge, could not shirk responsibility for!
The staff from the promotion department answered with a nervous sweat, āI donāt know either. JS just suddenly announced their new seasonās spokesperson, and, just like us, they released their new seasonās advertisement. They have also claimed that the advertisement will be broadcast today on satellite TV and simultaneously across major video platforms, portals, as well as offline stores, LED billboards, and JSās rolling advertisement screens worldwide.ā
This display was far more extensive than theirs, which was limited to just the main portals in the country.
Kimiās expression was as awful as if she had eaten a fly, and Rong Weiwei was just about to comfort her.
But at that moment, the promotion departmentās staff continued with more bad news, āAdditionally, the worst part for us is that this time JSās spokesperson isā¦ā
āWho?ā the brandās senior executives asked gravely as they looked at him, waiting for him to continue.
Even Rong Weiwei didnāt rush to comfort him but was equally curious, turning to look at the promotion departmentās staff.
The staff from the promotion department squeezed out a name with an indescribably complex expression, āItāsā¦ Rong Yan.ā
Boom!
Rong Weiweiās mind almost exploded, everything went black before her eyes, her body swayed, but luckily she reacted quickly and braced herself against the conference table, managing to stabilize herself.
Rong Yan? How is that possibleā¦
Her complexion shifted uncertainly; she couldnāt believe her ears, āAre you sure you saw it right? How could it be her?ā
In such a short period of time, how could Rong Yan have just endorsed this brandās chocolate and then be connected with JSās line immediately after, seamlessly producing an advertisement? She couldnāt believe it!
āItās really Rong Yan.ā The promotion departmentās staff wished just as much it was a mistake, but the truth was they had triple-checked and there was no error, it was Rong Yan!
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