Chapter 377

Chapter 377: Video Advertisement Production Company!

Inside Heavenly Origin Pavilion of Yaoguang Immortal City, Mingwang Province…

The crowd was still surging.

With the launch of a new application, another wave of Little Spirit Communicator sales was triggered.

Cultivators who purchased Little Spirit Communicator from other shops would come to Heavenly Origin Pavilion for real-name authentication and deposit spirit stones into their Immortal Net Cloud Flash Pay accounts.

After all, while Little Spirit Communicator’s applications could be used without spending spirit stones, spending spirit stones made the experience much smoother.

Moreover, whether it was online shopping, auctions, purchasing cultivation techniques, or attending lectures, all required spirit stones.

And Immortal Net Cloud Flash Pay was indeed convenient.

Withdrawing spirit stones was easy. Small amounts could be withdrawn instantly, while larger amounts only required a one-day preparation time.

Under such conditions, cultivators in Mingwang Province had full confidence in Immortal Net Cloud Flash Pay.

Today…

A certain elder from Yaoguang Sacred Land, after stating his purpose, was led into the VIP reception room of Heavenly Origin Pavilion.

This elder had come today to place an advertisement.

Ever since Little Spirit Communicator became popular in Mingwang Province, the novel concept of advertisements had gradually gained recognition among major factions.

At first, they were skeptical.

After all, advertising fees were no small amount. So, would it really work?

However, as factions began paying spirit stones and placing ads one after another, they all saw the results.

For example, Qingzong Sect’s Qingzhu Sword, crafted from a unique species of green bamboo, was faster than regular flying swords by over 30%.

Additionally, the natural aura emitted by the bamboo helped cultivators focus their energy and ward off inner demons.

However, due to its high price, sales had always been lukewarm.

But ever since they placed an advertisement on Immortal Net Weibo, the Qingzhu Sword became an instant hit.

Qingzong Sect’s online store was overwhelmed with traffic.

Every time they restocked, the swords would sell out instantly. Demand far exceeded supply.

Similarly, Xinqi Sect launched a Little Spirit Communicator customization store, allowing cultivators to tailor Little Spirit Communicator devices from spirit artifacts to dao artifacts according to their needs. Of course, provided they could afford it.

At first, few knew about the service, and there were not many orders.

But after running a three-day homepage splash ad on Immortal Net Weibo, it exploded!

High-ranking members, powerhouses, and geniuses from various factions in Mingwang Province rushed to place orders.

Even powerhouses from Great Yan Province placed cross-province orders.

The response was overwhelming.

Now, Xinqi Sect’s customization service had a one-month waiting list.

Its popularity was undeniable.

And the power of advertising was now fully evident.

This time, the elder from Yaoguang Sacred Land had also come to advertise a new product.

Recently, Yaoguang Sacred Land launched a new item, only to find that another Sacred Land had released a similar product at a lower price, attracting more customers.

Thus, advertising became a necessity.

While contemplating, the Heavenly Origin Pavilion elder in the VIP room smiled and spoke, “Daoist friend from Yaoguang Sacred Land, are you here to place an advertisement?”

The elder from Yaoguang Sacred Land quickly nodded.

“That’s right!”

“I’m here to purchase a three-day homepage splash ad on Immortal Net Weibo to boost the visibility of Yaoguang Sacred Land’s new product.”

Hearing this, the Heavenly Origin Pavilion elder scanned his Little Spirit Communicator with his divine sense, then nodded.

“Of course!

“However, the Immortal Net Weibo homepage splash ads are fully booked for the next five months.

“If you pay a deposit now, your Sacred Land will be placed in the queue, and your ad will go live in five months.”

Hearing this, the Yaoguang elder’s expression twitched.

Five months?

That was unexpected.

After all, Immortal Net Weibo’s advertising fees were far from cheap.

But he also understood that the elder wasn’t lying.

The effectiveness of Immortal Net Weibo ads was well known.

With countless major factions in Mingwang Province and Great Yan Province, a five-month wait was actually reasonable.

Still, he hesitated.

Five months was simply too long.

Looking at the Heavenly Origin Pavilion elder, he cupped his hands with a smile.

“Daoist friend, Yaoguang Sacred Land has always had a good relationship with Heavenly Origin Sacred Land.

“Your pavilion’s prime location was even personally selected with our assistance.

“I’ve also heard that our Saint Master will soon visit your Sacred Land’s leader in Great Yan Province. With such ties, could we possibly cut in line?”

The Heavenly Origin Pavilion elder sighed at the attempt to leverage their relationship.

Though they were an external force, maintaining good relations with local factions was beneficial.

So he smiled and replied, “Daoist friend, our Saint Master has strict rules. Cutting the line is impossible. However, I can arrange a three-day homepage scrolling ad for your Sacred Land instead!

“If needed, we can also coordinate with popular geniuses and powerhouses to promote your product, selecting the most suitable figures based on its category.”

The Yaoguang elder shook his head.

Homepage splash ads were the most effective.

As a prestigious Sacred Land, their first-ever advertisement had to be the best to make a stunning debut. Settling for a lesser ad was out of the question.

“Is there no other way?”

He was troubled.

Given that the other party was from Heavenly Origin Sacred Land, he couldn’t use force to pressure them. All he could do was ask them to find another solution.

Seeing this, the Heavenly Origin Pavilion elder chuckled.

The power of their advertisements was well known. Even a Sacred Land elder had to come begging. And ever since they implemented targeted ads based on big data, advertisements had become even more precise.

For instance, alchemy furnace ads were pushed to alchemists and alchemist elders of major factions.

Sword ads were pushed to sword cultivators.

Every user saw different splash ads based on their preferences. This both increased the number of ad slots and maximized profits.

With such precise targeting, the demand for ads surged, and prices kept rising. However, today marked the launch of a brand-new service.

The Heavenly Origin Pavilion elder smiled and said,

“Daoist friend, no need to worry.

“Although the Immortal Net Weibo splash ad slots are full, why not consider video advertisements on Immortal Net Short Video?”

Hearing this, the Yaoguang elder was stunned.

Video advertisements on Immortal Net Short Video?

What is a video advertisement?

Seeing his confusion, the Heavenly Origin Pavilion elder explained with a smile, “Surely you’ve tried our newly launched Immortal Net Short Video app from last night?

“Video ads work just like short videos, transforming advertisements into engaging video content.

“A full video ad’s traffic-driving effect is even better than Immortal Net Weibo’s page ads.”

Hearing this, the Yaoguang elder was intrigued.

He had indeed tried Immortal Net Short Video.

As a Deity Transformation elder, he hadn’t spent the entire night on it like many lower-level cultivators. But even he had watched for a full half-hour before stopping.

He understood its appeal.

However, Immortal Net Short Video had only just launched, so was it effective?

And what about video ads. Would they really work?

The elder hesitated.

Sensing his doubts, the Heavenly Origin Pavilion elder reassured him, “Rest assured, Daoist friend.

“Video ads will certainly be effective.

“As for Immortal Net Short Video’s popularity, just check Immortal Net Weibo. There are already billions of views.

“Moreover, like our other ads, video ads are precisely targeted based on product type, ensuring they reach the right cultivators.”

After a brief hesitation, the Yaoguang elder made up his mind.

“Alright! Since you recommend it, I’ll go with a short video ad.

“But… how do we film it?”

Seeing he was convinced, the Heavenly Origin Pavilion elder grinned.

“Daoist friend need not worry. Your Sacred Land can film the ad yourselves, or our Heavenly Origin Sacred Land offers professional ad production services.

“Of course, there’s an extra production fee, but we guarantee top-quality ads.”

With the rise of Immortal Net Short Video, a new industry — video ad production — was emerging in the cultivation world.

Heavenly Origin Sacred Land didn’t intend to monopolize it.

Instead, they encouraged other factions to create their own ads.

In the future, dedicated ad production forces, akin to Earth’s advertising companies, would surely appear.

Hearing this, the Yaoguang elder immediately agreed.

Yaoguang Sacred Land was wealthy. If it worked, the cost was irrelevant.

He quickly retrieved their new product from his Little Spirit Communicator, paid the deposit, and began discussing the ad details in depth!