Chapter 23: Official Release

"Hello everyone, I’m Hei!"

"Welcome to the 185th episode of Steam’s Weekly All-Time Low Game Recommendations. First of all, Happy National Day to everyone. Without further ado, let’s dive into this week’s list of record-low prices..."

"Cold Window Study Simulator, originally priced at 18, now at a new low of just 9!"

"As a Chinese indie game released just this summer, offering a first-time discount of 50% shows a lot of sincerity!"

"Maybe you haven’t heard of it, but within the circle of simulation game enthusiasts, Cold Window Study is definitely a gem, with its touching and inspiring storyline and outstanding gameplay, earning unanimous praise from players!"

"Rave reviews on the Steam Platform, this new low price is not to be missed. Hei highly recommends it!"

-50% is indeed very tempting!

After Cold Window Study Simulator started its discount promotion, the once smooth sales curve suddenly bounced back from the bottom.

On the first day of the discount, Cold Window Study Simulator jumped into the top ten of the best-selling list in the Chinese region on the Steam Platform.

Although it only stayed in the top ten for one night and fell out of it the next day, in that single day it sold over 18,000 copies, comparable to half a month’s usual sales.

It must be admitted that discounts are truly a universal remedy for game developers, always effective!

And this is just -50%.

What if it were -60%, -70%, or the most terrifying -90%?

Chen Ba wouldn’t dare imagine.

A 50% discount attracted so many new players to buy the game. If they dared to go further and offered it at -88%, the original 18 yuan game now costs only 2 yuan...

Then he could dare to envision cumulative total sales of 500,000, or even a million!

Of course, that’s impossible.

The original pricing of Cold Window Study Simulator was already very low, less than 20 yuan. Offering it at 10% or 20% of the price would be no different than giving it away for free.

Such a large discount would only make sense for Tianba Studio if they could sell hundreds of thousands of copies at once to achieve a "small profits, large sales" effect.

50% off is the lowest price this year!

As for an even lower price, which would be a new all-time low, that might not appear until at least next year or the next six months.

"Sold that much?"

Yang Dong, after seeing the backend data, was somewhat surprised: "The sales gap between 50% off and the original price is shockingly huge, almost twenty times!"

"That’s how discounts work..."

"No need to focus too much on that; our main focus should be on Living Under Someone’s Roof Simulator. That’s going to be our main revenue source in the coming months."

Chen Ba shook his head: "The full version of Living Under Someone’s Roof Simulator, priced at 25 yuan, is equivalent to three discounted copies of Cold Window Study Simulator for each sale."

The price difference is nearly three times!

This also means that selling just a few thousand copies of Living Under Someone’s Roof Simulator would far exceed the revenue from the "50% off promotion" of Cold Window Study Simulator for Tianba Studio.

A few thousand copies shouldn’t be difficult to achieve.

After all, it has the fan base established by the predecessor, along with better graphics and improved gameplay, surely selling hotter than the previous game.

Throughout its lifecycle, the sales of Cold Window Study should range from 300,000 to 400,000 copies, higher than expected.

Based on Chen Ba and Yang Dong’s estimates, Living Under Someone’s Roof Simulator, due to its superior quality, might accumulate sales of over 100,000 copies within the first fifteen days of its full version release.

This is not an inflated ego.

Rather, it’s a reasonable prediction based on the game’s quality, player feedback, and market research.

The predecessor’s reputation was excellent and helped accumulate many potential players for Living Under Someone’s Roof Simulator.

Once the full version releases, it’s sure to convert a large batch of fans from the predecessor, much like a famous online novel author releasing a new book, attracting a swarm of old fans to support it.

Furthermore, this time, financially capable Chen Ba is planning to spend on promoting Living Under Someone’s Roof Simulator during its launch.

The effect of promotion is hard to estimate.

But one thing is for sure, having promotion for a new game launch is definitely better than none, and it won’t start as difficult as the previous game.

...

October 4th, Saturday.

Tianba Studio released an announcement about the launch of the full version of the new game Living Under Someone’s Roof Simulator on official community, fan groups, and social media platforms.

Meanwhile, players who were in the early access phase also received "full version update" notifications.

Guo Mo, who had heard about this game for a long time and had been waiting for the full version release, was chatting with his livestream fans.

"Just came in, why does the streamer’s face look red on camera?"

After reading a viewer comment, Guo Mo responded expressionlessly, "Understandable, small-time streamer can’t afford good equipment; this camera was salvaged from a junkyard."

"Hahaha!"

New viewers felt sorry for the streamer, but old viewers in the livestream room burst into laughter.

Guo Mo’s red-tinted camera warm is a long-running joke in the livestream room.

All the old viewers know that Guo Mo is clumsy but stubborn, no matter what game he plays, he often manages to make all kinds of frustrating mistakes.

And he loves interacting with live chat, arguing to the point of getting all red-faced has become a norm in the room, only new viewers would believe his "broken camera" excuse.

He had just played an Apex game, barely hitting an enemy once and falsely claiming they were "almost dead, hanging by a thread," leading two teammates to their demise.

Clearly it was his fault, yet he stubbornly argued with the chat, inevitably warming up the screen...

"Fine, I’m too lazy to argue with you all!"

"All I can say is, those who understand the game know how awesome the streamer is, it’s not your fault if bronze or silver-ranked players can’t appreciate his moves."

As usual, after throwing the blame at the chat, Guo Mo quit the game and opened the Steam Platform, checking the download list.

"Not bad, it’s finished downloading."

"Apex is a trash game, even a dog wouldn’t play ranked matches; today, I’ll try something else."

Speaking, Guo Mo clicked on the newly downloaded and installed Living Under Someone’s Roof Simulator.

"A new game?"

"Come on! Keep shooting; didn’t you say you’d make gold rank today?"

"What’s fun about this game; it’s better than Apex isn’t it?"

"Did you get paid for this?"

The chat wasn’t familiar with Living Under Someone’s Roof Simulator and couldn’t understand why Guo Mo was playing it, suspecting he was paid by the game’s developer to promote it.

"Paid?"

Upon seeing this comment, Guo Mo’s face turned red again, laughing out of exasperation, "Brother, have you misunderstood me? Do you think my small follower count would attract any payments?"

The chat was hilarious.

As a Thunderbolt streamer, Guo Mo had a total of just 32,000 followers, with only a few hundred active viewers in his livestream room.

He wished he could get paid for promotion and make a fortune in Gold Coins, but is he worthy?

The reason he played this game is mainly because he played the predecessor and heard from friends that Living Under Someone’s Roof Simulator was decent, so he bought it to try it out.