Chapter 380 - 241: Do You Want Players or Not?

Zhonghai, Qudou Interactive Entertainment.

As a game company that remains virtually unknown domestically and unheard of by many, Qudou Interactive Entertainment has very low recognition.

But that doesn’t mean Qudou Interactive Entertainment is just a small workshop or even a small enterprise.

On the contrary!

Owning a standalone headquarters building in the expensive city of Zhonghai and employing over a thousand people, Qudou Interactive Entertainment’s strength is undeniable.

What a joke...

The company isn’t famous, but that doesn’t mean the games aren’t famous! The games under Qudou are mostly mobile games and primarily operate overseas, which is why few domestic players have heard of them.

Their games rake in money overseas, especially from the tycoons in the Persian Gulf and Western Europe, whose spending capacity is jaw-dropping.

Dou Peng is Qudou’s CEO.

Under his leadership, Qudou Interactive Entertainment started focusing resources and energy on the domestic scene at the beginning of this year, intending to create a successful game to establish a foundation in the domestic market.

The game is called "Hero, Please Stop."

This is a relatively relaxed and leisurely national-style Wuxia RPG online game, available on both mobile and PC platforms, with decent completion quality.

Based on Qudou Interactive Entertainment’s old tradition, "Hero, Please Stop" provides global servers and has some player base abroad. But domestically, due to Qudou Interactive Entertainment’s low reputation, player numbers remain stagnant.

This really worried Dou Peng.

The development of this game was originally aimed at domestic players, otherwise, it wouldn’t have been made as a "national-style Wuxia" game.

But now, the game is developed, yet very few people are interested, and it hasn’t attracted many domestic players. Foreign players even outnumber domestic ones, which is really hard for him to accept!

"How about investing more in advertising?"

"I think that might work; we definitely need to allocate more resources to promotion to make more players aware of the game..."

"Don’t overlook game forums and communities either, invest in ads on social platforms and game forums; if there’s advertising, there’s bound to be someone coming to play."

The marketing team gave Dou Peng many suggestions, with one core idea: spend more on ads, you can’t catch a wolf if you’re unwilling to risk the sheep!

Qudou Interactive Entertainment has no reputation in the domestic game industry, and players don’t recognize them. To gain popularity, more investment is definitely needed upfront, at least to make players aware there’s such a game.

But Dou Peng hesitated.

His hesitation was simple—after investing in these ads, the conversion rate was just too low, with acquisition costs per player being forty or fifty yuan, which is way too expensive.

Is there a better option?

Though Qudou Interactive Entertainment has money, it can’t be wasted willy-nilly. A high cost-effectiveness plan must be made, not to be seen as a fool.

Just as Dou Peng was hesitating whether to accept the marketing department’s proposal to place ads for "Hero, Please Stop" in several domestic internet communities, a phone call came to him.

"Cultivation Fantasy?"

Truth be told, Dou Peng had never heard of the name "Cultivation Fantasy" before, considering his hectic work schedule. He barely has time to play his own games, let alone follow what competitors are doing.

However, upon learning that "Cultivation Fantasy" is currently the hottest MMO online game domestically, boasting millions of active players and simultaneous online figures surpassing five hundred thousand, Dou Peng became envious.

Whoa, so many players?

Domestic market is indeed player-rich; a game he hasn’t really heard of has so many players?

However...

What does this have to do with Qudou Interactive Entertainment? No matter how many players "Cultivation Fantasy" attracts, it’s Tianba Game getting a full meal; we can’t expect them to send some players over to "Hero, Please Stop," right?

"You’re right, I can actually share some players with you!"

On the other end of the phone, Chen Ba mischievously asked, "I hear ’Hero, Please Stop’ isn’t doing too well? Come on, brother, do you want players or not?"

Dou Peng: "???"

What the heck?

Which competitor would call and ask whether they want players? Isn’t your own game being run anymore? Sacrificing yourself to complete others, this guy’s brain must be a bit out of touch, right?

He thought Chen Ba was just messing with him!

But as he seriously listened to the so-called "Cultivation Fantasy" whitelist lead plan, Dou Peng had to admit, he was tempted.

Oh my god!

How can there be such a bizarre game in the world? Running in the background, you can play? To enhance strength, you need to play other games?

What kind of moral saint?

Calming down, Dou Peng asked a critical question, "What should I do? What do you want?"

"You don’t have to do anything, just pay! If you’re not confident, you can try and pay after, guaranteed satisfaction!"

"Okay, since you said so!"

No matter what he’s actually up to, since he came knocking at the door, Dou Peng certainly won’t refuse, right?

Besides, he really wants to find out how to divert the hundreds of thousands of players from "Cultivation Fantasy" to "Hero, Please Stop"?

With anxious anticipation, Dou Peng waited two days until he received a call on the third day, informing him that the plan has been initiated and the whitelist trial period lasts two days.

After these two days, if one still wants to continue experiencing, they would have to pay for whitelist renewal!

Has the trial period started?

Dou Peng was very curious; how did this start suddenly without any noise? Could it be bogus?

Worried he misheard, Dou Peng specially registered a small account to investigate the situation in the "Cultivation Fantasy" game.