Chapter 416 - 261: Major Studio Crowdfunds a Sequel (Happy New Year to All)

Chen Ba was unaware of the malicious report lodged against "Mountain Village Memories."

However, he did hear about the remarkable price frenzy for "Speeding Frenzy" online mode transactions at Celestial Peace Pavilion.

There’s no choice!

This matter made it to the trending topics.

Upon opening his phone, the news headlines in the notification bar read "Peng City man spends 2 million dollars on game, calling it an investment," making it hard for him to miss.

Though he knew about it, he genuinely didn’t have the time to address it now.

After all, even though the AI summit he was attending had ended, there was still a business meeting and a host-organized reception dinner waiting for him.

It’s a great chance to make connections!

Since a young age, Chen Ba had heard that in the business world, having many friends and brothers mattered most! If you lack friends and brothers, having plenty of money will do; you have to have one or the other.

Unfortunately, although Chen Ba made money, he indeed didn’t have many good brothers or friends.

Connections are a must to expand!

Even though Tianba Studio’s main business is game production and distribution, which seldom intersects with others...

But what was that saying again?

Tianba Studio mainly makes games, correctly, but if you truly think Tianba Studio earns money purely from games, you’re too naive!

"President Chen, I’ve heard so much about you!"

"Hello, hello!"

After shaking hands with the CEO of a 4A advertising marketing planning company, Chen Ba smiled broadly and said: "President Qin? I remember you, you came to our company to discuss business before!"

"Yes, yes, that’s me!"

Addressed as President Qin, the middle-aged man smiled and replied: "President Chen, I’m very interested in your ’Don’t Leave After School’! Many games profit from ads, but you’re the first to share advertising revenues with users..."

President Qin owns an advertising company.

The business primarily involves TV ads, but in recent years, it has gradually shifted towards internet ads and short video ads.

After all, clients have such needs, so they must strive to meet them!

While shifting business focus, when dealing with Tianba Studio, his initial contact involved "Star Emperor" GAL League ads and sponsorships.

Eventually, he delved deeper into "Don’t Leave After School," this "unique" game, and began strengthening collaboration with Tianba Studio, even becoming a fixed partner.

This is why he highly praises "Don’t Leave After School," showering Chen Ba with compliments.

Chen Ba is well aware of this.

The advertising operation model for "Don’t Leave After School" initially received little enthusiasm; companies placing ads typically sought them out independently, without using advertising agencies as intermediaries.

It was normal, as advertising agencies found it laughable, believing the model would grind to a halt after two days.

Who knew, "Don’t Leave After School" didn’t halt but thrived. With an increase in online players, users were as active as those on well-known portals and social platforms, attracting advertising agencies to approach.

President Qin was the first to seize the opportunity.

Thanks to the strong marketing capabilities of "Don’t Leave After School," his advertising company earned significant profits.

But good times are ending!

Chen Ba already decided that from June this year, the advertising slots and sponsorship opportunities for "Don’t Go Home: Marbles Storm" would be managed by a professional operations and strategic team.

This means Chen Ba doesn’t want to negotiate business with advertisers through intermediaries like President Qin any longer.

He wants to bypass intermediaries and establish direct communication and collaboration between advertisers and the advertising platform.

"Don’t Go Home: Marbles Storm" will support advertisers to "recharge" a certain amount of advertising fees, making deductions based on ad clicks and completion rates.

Put simply!

Previously, the advertising resources and sponsorship channels for "Don’t Leave After School" had to be handled through intermediaries or middlemen.

Not anymore.

From now on, it will follow a model similar to topping up your mobile or electricity credit: you wish to place an ad, then just pay directly; as for how ads are placed, the amount of traffic and audience pushed, that’s determined by Tianba Studio.

What happens to advertising companies?

It’s simple!

They’ll still have business, but not as much profit as before. Companies like President Qin will focus on creating and shooting ads, with clients introduced by Chen Ba.

"This isn’t ideal, is it?"

President Qin’s expression was somewhat grim, seemingly surprised by Ba’s ruthless decision to not only excel in his game but also seize the advertising sector.

"What’s wrong with that?"

Chen Ba patted President Qin’s shoulder expectantly and said: "I’m introducing clients to you, isn’t that good? Other advertising platforms might not introduce clients to you!"

Sure, introducing clients is beneficial.

But if you have the guts, don’t charge a commission! Free clients, I’d definitely thank you for eight generations, but when clients come with a commission...

President Qin sighed, yet he didn’t oppose Chen Ba’s proposition. He understood it only meant slightly less profit; not agreeing might mean earning nothing.

After bidding farewell to the disheartened President Qin, Chen Ba turned and shoulder-bumped NVIDIA’s regional manager.

This time, they discussed agency business.

In fact, there’s little to discuss with NVIDIA since they primarily sell chips and non-consumer-grade graphics cards.

For agency collaboration, Chen Ba’s main discussions are with consumer terminal OEMs like Daren Shuo, Tragic Red, and Shrunken Star.